Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you access the internet. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.

Cookies allow a website to recognize your device and remember if you've been to the website before. They help our website work properly and collect information about your online preferences.

Similar technologies, including web beacons, local storage, and HTML5 cookies, as well as software development kits (SDKs) in mobile applications, may also be used for similar purposes. In this policy, we refer to all of these technologies as "cookies."

2. Types of Cookies We Use

We use different types of cookies on our website for various purposes. These can be categorized as follows:

2.1 Necessary (Essential) Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies, and they cannot be disabled in our systems.

• Session cookies: Temporary cookies that are deleted when you close your browser
• Security cookies: Cookies that protect our website and your data from unauthorized access
• Load balancing cookies: Cookies that distribute the workload across multiple computers

2.2 Preference (Functionality) Cookies

These cookies enable the website to remember choices you make and provide enhanced, more personal features. They may be set by us or by third-party providers whose services we have added to our pages.

• Language preference cookies: Remember your preferred language settings
• Region cookies: Remember your location preferences
• Layout cookies: Remember your preferred view settings

2.3 Analytics (Performance) Cookies

These cookies collect information about how visitors use our website, for instance which pages visitors go to most often. They help us improve how our website works and understand what interests our users. All information these cookies collect is aggregated and anonymous.

• Google Analytics cookies: Help us analyze website traffic patterns and improve our services
• Site speed cookies: Help us monitor and improve website performance
• Error monitoring cookies: Help us identify and fix website errors

2.4 Marketing (Targeting) Cookies

These cookies are used to track visitors across websites to display relevant advertisements based on their browsing habits. They remember that you have visited our website and may share this information with third parties, such as advertisers.

• Social media cookies: Allow you to share content on social media platforms
• Advertisement cookies: Help us deliver more relevant advertisements to you
• Remarketing cookies: Allow us to show you relevant advertisements on other websites

3. Your Cookie Choices

You have several options to control or limit how we and our partners use cookies:

3.1 Our Cookie Consent Tool

You can set or adjust your cookie preferences at any time using our cookie consent banner, which appears when you first visit our website. You can choose to accept all cookies, only necessary cookies, or customize your preferences. You can also change your preferences later by clicking the "Cookie Settings" link in the footer of our website.

3.2 Browser Controls

Most web browsers allow you to control cookies through their settings preferences. Here's how to manage cookies in common browsers:

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Microsoft Edge: Settings > Site permissions > Cookies and site data

However, please note that restricting cookies may impact your experience on our website, as some features may not function properly.

3.3 Opt-Out of Specific Third-Party Cookies

For cookies set by third-party services, you can opt out directly through those services:

• Google Analytics: Install the Google Analytics opt-out browser add-on
• Your Online Choices: Visit www.youronlinechoices.com to opt out of behavioral advertising cookies
• Network Advertising Initiative: Visit optout.networkadvertising.org to manage your preferences for network advertising

4. Specific Cookies Used

The table below provides details of the specific cookies we use on our website:

5. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control the placement of these cookies. These third parties may include:

• Analytics providers (such as Google Analytics)
• Social media platforms (such as Facebook, Twitter, and Instagram)
• Advertising networks
• Payment processors

Each of these third parties has its own privacy and cookie policies. We encourage you to read these policies on their respective websites.

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated revision date. We encourage you to check this page periodically to stay informed about our use of cookies.

If we make significant changes to this policy, we will provide a more prominent notice, such as an email notification or a statement on our homepage.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

• Email: [email protected]
• Phone: +44 20 7946 0412
• Post: Data Protection Officer, British Adventure Tours, 72 Regent Street, London, W1B 5TD, United Kingdom